When buying points is worth it

Aeroplan runs sales that dangle a big bonus on bought points. The pitch is built to feel urgent. Strip the urgency away and there is one clean test: are you paying less per point than the flight will give back? Sometimes the answer is a clear yes. Often it is a quiet no. Here is how to tell which.

The only test that matters

Buying points is just buying a currency. It is a good deal only when you can spend that currency for more than you paid. Two conditions, both required.

A bonus that lowers the per-point price
Points at the standard rate are rarely worth buying. A meaningful bonus drops your effective price per point, and that lower number is what you compare against your redemption.
A redemption already in mind
Know the flight you would book. A high-value business or partner award can return far more per point than you pay. Without a target, you are gambling that a good use will appear before a devaluation does.
Compare two numbers. The price you pay per point after the bonus, against the cents-per-point value of the flight you will book. Redemption value clearly higher, buy. Close, buy the cash ticket instead.

The points-vs-cash calculator gives you the redemption side of that comparison in seconds. Run your flight through it before you buy.

How the sale itself works

A few mechanics that trip people up when a promotion lands.

The bonus is targeted, not universal
The headline bonus in the ad is not what everyone gets. Your offer is assigned to your account, so two people can see different bonuses in the same sale. Open the offer from your own email or account to see your real number, and if it is low and you have no trip to book, wait for a bigger round.
You may need to be signed out to see it
Some offers only display the bonus terms when you are signed out, then ask you to sign in to buy. If the page is not showing the bonus you expected, read the fine print and follow the link exactly as written.
Tax applies to the purchase
Bought points carry tax on top of the headline price, which raises your true cost per point. Fold that into the comparison, and check the final total at checkout before you confirm rather than working from the advertised rate.
Buying points does not give you status. Points and status are two different things. Points pay for flights; status comes from flying and qualifying spend. No amount of bought points moves you toward a status tier, so do not buy them hoping to reach one. See how status qualification works.

The best reason to buy: topping up

The strongest case for buying points is not a sale at all. It is the small top-up. You have found a redemption, you are a few thousand points short, and buying the gap unlocks a flight worth far more than those points cost, even at full price.

This is low risk because the trip is real and ready. You are not betting on the future. You are completing a purchase you have already decided to make.

If the award you are topping up is a partner business seat, the partner booking guide and best Star Alliance partners help you confirm the seat first.

The trap to avoid

The promotion wants you to buy on the bonus alone, with no plan. That is where buyers lose.

For how award prices shift over time, see devaluation and how to adapt and dynamic vs fixed pricing.

Common questions

Is it worth buying points?

Only when there is a bonus that lowers the per-point price and a specific redemption that returns more than that price. Topping up a known award can be a bargain. Buying speculatively usually is not.

How do I know if the price is good?

Work out your price per point after the bonus, then compare it to the cents-per-point value of the flight you plan to book. Redemption value clearly higher, it is worth it. Close, buy the cash ticket.

Should I buy points to top up?

Yes, that is the best reason. If you are a few thousand points short of a redemption you have already found, buying the gap can unlock a flight worth far more, even at full price.

What is the risk?

Buying points you never use, and devaluation raising award prices after you buy. Buying only when you have a trip ready to book removes almost all of it.

Why is my bonus lower than the advertised one?

Buy-points bonuses are targeted to each account, so the headline number in an ad is not what everyone gets. Check the offer from your own email or account, and if your bonus is small with no trip to book, wait for a higher round.

Does buying points raise my status?

No. Points and status are separate. Points pay for flights; status comes from flying and qualifying spend. Buying points never moves you toward a status tier.

Keep reading

Tempted by a buy-points sale?

Come in for a free conversation. We can run the numbers on the trip you have in mind and tell you whether the sale actually beats paying cash.

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