Unravel Travel
I’m Saleem, founder of Unravel Travel. I have over 25 years of experience building, designing, and marketing digital products, often while travelling the globe. I’ve always loved tech and travel, which is why I’m building Rova.
Rova is the ultimate travel guide. Think Lonely Planet in your pocket, but personal, live, and collaborative.
Rova matches you to the right credit card in the right moment, and shows you the smartest way to use your points. We turn points into dream trips by building a unique guidebook, written and narrated just for you. It can live on your phone, but it prints out great too.
Rova AI agents come with you. If a flight is delayed or cancelled, Rova knows your rights, tells you what to say, and can call the airline for you: dialing, waiting on hold, recording and transcribing every word to get you a fair resolution. Your guidebook updates around every change, so the next hotel, train, and connection can shift to match.
One guide, for the whole trip.
We’re live today. We have a storefront travel lab in the heart of Qualicum Beach, below a boutique hotel, open to the public. The card assistant is already live, with 75 card guides and 50 case studies published, and personalized guidebooks rolling out. We’ve even studied 50,000 compensation decisions, to train Rova and educate our members.
I led paid growth at Bench Accounting from seed to Series A, and Clio from Series C to D. Now I’m raising $450K to $1M for my startup to reach seed in 18 months, with the goal of revealing the economics of acquisition.
Rova is the ultimate travel guide, like Lonely Planet in your pocket but personal, live, and collaborative. It matches you to the right card, turning your points into the trip of your dreams. We do this by building a guidebook written and narrated just for you. When a flight goes wrong, Rova comes with you: it knows your rights and can call the airline on your behalf. One guide, for the whole trip. We’re live in Qualicum Beach and raising to reach seed.