About Saleem

I grew up in Qualicum Beach, in a family that built things. My father owned and operated Journeys International Travel. My mother built Heaven on Earth Natural Foods — now Better U Market. My brothers run Stanford Auto in Parksville. Business wasn't something we talked about at the dinner table; it was just the way our family moved through the world.

My father's travel agency left an early mark. There was something about watching people come in with a destination in mind and leave with a plan — a real one, with tickets and itineraries and excitement — that stuck with me. Travel felt like the most interesting problem a person could spend their time on.

I left Qualicum Beach at 17. I graduated from KSS with a focus in Marketing and Technology, then went on to earn two Marketing diplomas and a Business degree from Capilano University. The next twenty years were spent in Vancouver — working across web development companies, marketing agencies, and technology startups. I learned how to build things online, how to reach people, and how to make complex ideas feel simple.

Through all of it, I kept travelling. More than 40 countries, including a full year living in Australia. I learned the points game the hard way — through trial, error, and eventually, a lot of very good flights. Over time I got good at it. Good enough that friends started asking me to help them figure out their own points, their own programs, their own next trip.

A year and a half ago I moved back to Qualicum Beach. For good. And I started thinking about what I actually wanted to build here — something that combined everything I know: marketing, technology, and a genuine love for travel. Unravel Travel is that thing.

The concept is new. The experience behind it isn't. If any of this resonates, I'd love to talk.